Like everyone else, I have an opinion about Google Buzz…

Google launched Google Buzz, its social media application for Gmail, over the last couple of days, and everyone on the web has an opinion, including me. Some opinions are unnecessarily hostile for a new software application. The social web is a very friendly place for the knee-jerk reaction.

After using Buzz for a little while, I have decided that I mostly like it. Here’s why.

Most people are comparing Buzz to Facebook and Twitter. Buzz does a lot of the good things Facebook does, only much, much better. The interface is cleaner and easier to use. So far, I have not had to worry about catching spam, malware or viruses from Buzz, and it avoids all the inanities of Facebook. The commenting and like features are super-easy to use; the privacy features take a little more figuring out (especially if you don’t use Gmail’s Groups feature), but not much, and they are also easier and more versatile than Facebook’s, as far as I can tell. The integration with Google Reader is especially powerful, and I would like to see that strengthened over time, particularly so that I don’t have to read everyone’s shared items twice.

I like that Buzz lets me communicate very easily with people I email a lot, particularly friends and family. It’s great for quick, asynchronous chat sessions that I would normally carry on over email. I like to see what my friends are reading on the web and quickly comment on them. I would close my Facebook account today and only use Buzz if there weren’t so many people on Facebook who I want to stay in touch with and who seem unlikely to move. Regardless, I think I will be visiting Facebook even less in the future.

Buzz is not a competitor with Twitter, though. It does not even try to do the things that Twitter does well. I use Twitter to find news, links and trends. It’s basically my window on the social web. I like it because I can drop in when I have time and ignore it when I don’t. I would never try to follow high-volume posters like Mashable or the New York Times on Buzz. That would quickly get overwhelming.

Also, my audience on Twitter is very different. It is larger and made up mostly of people who don’t know me, who I assume are more interested in specific topics I frequently write about and post links on. So I will continue to use Buzz and Twitter as complementary networks, rather than try to replace one with the other.

I suspect that Google knows this and that is why they let you feed your Twitter content into Buzz. I disconnected my Twitter feed from Buzz, though. There is too much possibility for redundancy, and besides, I tweet a lot. I don’t want to overwhelm the people following me on Buzz with too much noise. I also didn’t connect my FriendFeed to Buzz for the same reasons.

Some people are concerned about the privacy of Buzz. These people didn’t take a few minutes just to learn the software before getting all upset about it, I suspect. You can turn Buzz off — look for the link at the bottom of the page. You can block people from following you. You can make your posts private. Buzz launches with suggestions for people to follow culled from your email and chat contacts and people you’re sharing with on Reader, but you don’t have to follow any of them.

The biggest concern may be that Buzz posts the list of people you’re following and people following you on your Google Profile page. This is no different from what Twitter does, but it’s a bit more personal, since these people are also your email contacts. It is very easy to turn this public display off, which I did straightaway. Just go to your Google Profile page (click your name in Buzz), click Edit Settings and then uncheck the box beside “Display the list of people I’m following and people following me.”

So you can choose to follow me on Buzz (via my Google Profile) or on Twitter or both. I post more to Twitter and it’s more impersonal but possibly more interesting. But on Buzz we can have conversations about the links I share. Both have value. Where you likely won’t see much of me anymore is Facebook. I don’t think I’ll miss it.

More opinions and help with Buzz:

• Google Buzz re-invents Gmail (O’Reilly Radar)
• Google Buzz is not about killing Twitter, a new era in email arises (Ahad Bokhari)
• Google launches Google Buzz to rein in social media overload (Ars Technica)
• Google Buzz in Gmail (Official Gmail Blog)
• Readers, get your Buzz on (Official Google Reader Blog)
• Hide/remove Google Buzz updates from your Gmail inbox (Lifehacker)

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