Should you expect privacy from online services?

I think the answer is no, with some qualifications, which I’ll get to shortly. But here’s the thing. When you sign up for free services like Google‘s various offerings, Twitter, Facebook, free blogging platforms and a myriad of other services online, your value to those companies is in the data and content you produce. It is not in their interest to keep that data private. If privacy is important to you, then it is up to you — and only you — to safeguard it.

The only way you can guarantee online privacy is to avoid free services, including all social networks, altogether. But you need an email account, for instance. Well, there are many alternatives to the free email services. Your ISP, who you are paying to provide Internet service to you, will probably give you one. Or you can pay for an email account with a hosting company. The point is, when you pay for a service, then you have a right to expect a higher level of privacy, as agreed upon between you and the company. (Many people use a free email account for public transactions, like online purchases, and keep a private email account for, well, private communications.)

If you do decide to get a free email account or sign up with a social network, then you should accept right off the bat that you will be giving up some privacy. That is the deal with the devil you make in exchange for free access to these networks. You will no longer have total control over information about you and that you generate. It is best to know this and accept this from the start.

Personally, I like the openness that social networks have brought. I think it fosters communication, collaboration, sharing and understanding of our differences, but that is the idealist in me. Yes, there is a negative side, but that is true of anything with value. I think social networks help us express who we are, and feel okay with who we are.

But if you are going to use these services, and privacy is of some importance to you, then you need to become savvy about how they work. When you sign up for a service, you need to be willing to explore, play with settings, try things and see what happens, and learn what the service is doing and why. This means extra work, but as I said, it is not in these companies’ interest to protect your privacy, so you can’t expect it of them. It only took me five minutes of playing with Google Buzz to figure out that my followers were listed on my public profile and to turn that off. That was well before all the privacy warnings came out.

I have some sympathy for people whose email contacts were exposed by Buzz, because this was not an expected outcome. But only to a point. Because you had to participate in that exposure. You had to set up a free Gmail account. You had to turn on Buzz. You had to create a public Google Profile. You had to accept the list of followers/following presented to you by Buzz without making any changes to remove those who were not acceptable to you. At each point, you could stop and ask yourself what the privacy implications of this are. At the very least, you could wait a few days for the issues to surface. It was only a few hours before many news outlets on the web were posting about Buzz’s privacy issues and the fixes for them.

I think this is a good learning moment for all of us. By all means, play in the social networking playground. But remember that these free services still have a cost. Just like in the real world, online the only one you can count on to take care of yourself is you.

Google’s response to the privacy concerns and instructions for protecting your privacy when using Buzz. And Google may offer Buzz independently from Gmail.

The multiple identity “problem” in Facebook

So this past weekend I joined Facebook. I already have 60+ friends, which is approximately 50 more friends than I have in the so-called real world. My Facebook friends are a weird mix of family, friends, colleagues and people I haven’t seen since high school or college.

Yesterday our local radio show “The State of Things” devoted an entire hour to Facebook. Which means that we both are officially way behind the times.

One issue that was discussed was the problem of juggling multiple identities on Facebook when friends from all your different “worlds” — like work, school, hanging out, family, even your mom — come together and can see your status updates. How do you keep all of your personas straight?

I think this is a non-problem. One of the goals of life should be to discover who we are and then try to live as authentically as we can. At least, this is one of the goals of my life. That doesn’t mean that we don’t grow and change over time. I am certainly not the same person I was in high school, and I am thankful for that.

What it does mean is that if you’re struggling to present one persona to the people you work with and another to your afterwork friends and another to your family, then something is off. In one or more spheres of your life, you are not being true to yourself.

I am not saying that we should reveal 100% of who we are on Facebook or any other social networking site. Facebook is a public forum, so baring your soul there would be no more appropriate than it would at a conference or a cocktail party. What I am saying is that we should just be who we are, at all times, no matter who we are interacting with. I have generally found that most people like and respect this, and those that don’t — probably I don’t want to be interacting with them after all. Besides, it’s a lot less exhausting to just be yourself rather than trying to be what everyone else expects you to be.

And then you don’t really have to worry about who is reading your status updates.

My social media world

This past weekend I joined Facebook, and now my social media world is so complex and intertwined that it makes my head hurt. To help me make sense of it all, I drew this map:

My social media map

My social media map

(I used bubbl.us, which is a really intuitive, easy-to-use, free mind-mapping tool.)

This doesn’t show all my social media sites, just the ones I use most regularly. But it did help me organize my social media efforts, at least in my own head. The black lines show everything that feeds into FriendFeed, which is my nexus and the most complete view of what I’m doing online. The gray lines show which services are being automagically updated by which other services, usually via an RSS feed or FriendFeed’s automatic output to Twitter.

I organized my social media universe into four quadrants. My home quadrant (tan) — my blogs but also my Google Profile – are my home bases on the Web and also where the world finds me. My networks quadrant (green) have organized quite naturally into a professional network that I use only occasionally (LinkedIn), a network of friends and family I know in real life (Facebook) and an online network with many overlaps with the other two networks that I use most frequently and is the largest (Twitter).

My links quadrant (purple) are my tools for collecting and sharing links. I read blog posts and other articles via RSS feed in Google Reader every day, and share interesting finds out to my network. Delicious is where I permanently store links and do research. StumbleUpon is more of a historical record of links I’ve blogged about, plus a lot of random fun stuff I discover while surfing the web.

Finally, there are miscellaneous tools that reflect my hobbies in the pink quadrant. I’m an avid reader, so I have several tools for organizing and recording my reading and books (LibraryThing, Lists of Bests, All Consuming), which feed back to my books blog and sometimes Twitter. I also use tools to track my goals (43 Things) and travel (43 Places), and to upload my photos (Flickr).

Of course, not everything is on here. I didn’t include really miscellaneous places like my Amazon Wishlist or Bookmooch, or places I rarely visit like Digg or Technorati. But it is nice being able to visualize my little online universe and my place within it.