A few thoughts (and some links) about content mills…

Shannon — Tue, 27 Jul 2010 20:45:52 +0000

Over the last couple of days, I have been reading a lot about content mills. In case you aren’t familiar with the term, content mills or content farms are websites or networks of sites that churn out thousands of pieces of content per day, which are optimized to score high on specific search engine results. These content mills pay freelance writers very poorly to pump out the content, and their quality reflects that. This is the crap that is cluttering up your Google search results, which I have written about before here.

I don’t have much to say about content mills, except that once I identify one, I avoid it with extreme prejudice. I also noticed that when you google the term content mill, the first result, “What Is a Content Mill,” comes from a well-known content mill. Irony in action.

Anyway, it appears a backlash is a-brewin’. People want this crap out of their search results. Yeah, me too. Anyhoo, here are some good links on the subject for further reading:

The Search Engine Backlash Against ‘Content Mills’ (MIT Technology Review)
Google, Content Farms & Why This May Be Blekko’s Moment (Search Engine Land)
MediaShift’s Guide to Content Farms (PBS)
Content Farms: Why Media, Blogs & Google Should Be Worried and How Google Can Combat Content Farms (ReadWriteWeb)
Content farms v. curating farmers (BuzzMachine)
Content dust bowls (Magellan Media)
The Future of Media Isn’t Free Content, It’s Cheap Content (Metafilter)

Filed under: Notebook Tagged: Content farms, Content mills, Content strategy, Freelancing, Google, Links, New media, Search, Technology, Thoughts

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A few thoughts (and some links) about content mills…